Turn Disruption into Revenue
I help media leaders evolve from advertising-dependent to diversified, sustainable revenue models through regulatory change, platform shifts, and AI transformation.
My ApproachTrusted by leading organisations
Working with Leaders
For C-suite and senior executives focused on aligning revenue, lifting yield, and using AI and privacy as enablers of growth and engagement.
AI Advisory for Media Leaders
Turn AI Pilots into Revenue-Driving Capabilities
Most media AI initiatives stall in 'demo land' because organisations lack the frameworks to move from experiment to scalable capability. I help CEOs and CROs build practical AI strategies that connect deployment to measurable revenue outcomes. My approach is detailed in 'Proof of Intelligence: Practical Blueprint for Scaling AI in Media,' co-authored with Bridged Media, a company I advise. It provides proven frameworks for turning AI experimentation into governed, revenue-driving operations.
Download the Handbook
Ale combines a deep knowledge of the two, often competing sides of modern day publishing - the opportunities and challenges of the digital advertising ecosystem, and what it takes to succeed with audience revenue. This joint expertise is uniquely valuable for media owners.
About Me
I've spent 20+ years in the trenches of various areas of media and advertising. I've seen the monetisation struggle from every angle, and I can recognise challenges and opportunities ahead of time. I am a regular contributor on media and monetisation strategies for AdExchanger and I run a successful newsletter and podcast.
A note on the name: 'ADZ' are my initials, but they also serve as a nod to 'ads.' It's a constant reminder of my core philosophy: for media owners to truly thrive, their monetisation strategy must go far beyond not just ads.
Here's How I Help
Two ways to work together, depending on where you are in your transformation journey.
Integrated Monetisation
Strategy
I design monetisation strategies that bring together existing and new revenue channels - advertising, subscriptions, e-commerce, data, and partnerships - into sustainable models for growth.
- Monetisation Audit & Strategy
- Advertising Channel Review and Optimisation
- Organisational Alignment
Executive Advisor to Senior Leaders
Trusted partner to C-suite and senior executives navigating disruption. Providing clarity on monetisation, AI adoption, privacy shifts, and organisational alignment.
- C-suite and Board Advisory
- Trusted Partner & Strategic Challenger
- Independent Perspective
What Leaders Say
"Alessandro has a unique ability to understand where regulation and economics is taking the media ecosystem, and paint a clear vision for how the industry moves there without being burdened by old ways of working."
"Alessandro brings wisdom, experience and healthy provocation to the table, articulate in his diagnosis of issues as well as dependable in identifying new opportunity. A vocal advocate of media owners taking control of their inventory & data supply-chains."
"Ale combines a deep knowledge of the two, often competing sides of modern day publishing - the opportunities and challenges of the digital advertising ecosystem, and what it takes to succeed with audience revenue. This joint expertise is uniquely valuable for media owners."
"Alessandro is not only one step ahead of the data economy at all times, but has a rare talent in his field of being able to communicate these industry leaps, strategies and technologies in digestible, friendly and hyper relevant ways."
"Every time I have the pleasure of working with Alessandro, I am always left impressed with his creative approach and lateral thinking to problem-solving."
"Alessandro is a seasoned expert that profoundly understands the ins and outs of the (too) complex advertising ecosystem. But what I most admire is his passion for making this ecosystem fair and transparent, which is what currently is lacking."
Thought Leadership
Insights and analysis to help media leaders navigate the next wave of disruption.
Ready to Find Your Solution?
I'll give you my candid assessment. If I'm not the right person to help, I will personally connect you with the best person in my network who is.
Let's Discuss Your Challenge