In this episode of Not Just ADZ, I am joined by Mario Diez, CEO of Peer39, a leading contextual intelligence platform. We take a closer look at the shifting dynamics of contextual advertising, brand safety, and brand suitability—and how these shifts are impacting both advertisers and media owners. We
In this episode of the "not just ADZ" podcast, I speak to Ana Milicevic, Sparrow Advisers' co-founder. We explore how innovation is transforming sports, media, and advertising. We discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional
The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to (real) accountability is still long and winding. Two: The way most of the industry is tackling the
The Coalition for Privacy Compliance in Advertising (CPCA) is developing, together with the UK Information Commissioner's Office (ICO), the first UK GDPR certification scheme for advertising technologies backed by regulators and embedding legal standards. The voluntary scheme will certify specific products rather than entire companies. The certification scheme
I recently sat down with Stuart Colman, Senior Director of European Identity at The Trade Desk, for what turned out to be a wide-ranging conversation about identity and interoperability, their impact on digital advertising in general, and on media owners in particular. Stuart brings a unique perspective to this discussion,
- What do investors look for when investing in media companies? - Why is Venture Capital not a great fit for the media industry? - Are media business models still viable? - Do media companies need fewer advertising people and more executives who understand media? Of all the conversations I&
When asked for examples of forward-thinking media monetization strategies, DPG Media and Stefan Havik, their Chief Digital Officer, are always at the top of my list. In this conversation, Stefan and I analyze the core aspects of DPG's approach: from the evolution of their strategy to building proprietary
Augustine Fou is a cybersecurity and ad fraud expert who has been a vocal advocate for many years for smarter buying approaches by advertisers in programmatic advertising. For this episode of the 'Not Just ADZ' podcast, I asked him to wear a different hat and provide media owners
Whenever I talk to Brian Morrissey, my brain kicks into overdrive, first accelerating, then spinning for days afterward. It usually leaves me wanting an urgent round two, then three, and so on. In this episode of the "Not just ADZ" video podcast, we dive into several timely topics
The digital advertising industry faces conflicting interests, leading to polarised perspectives on various topics, which slow down its progress and transformation. Media alliances and curated marketplaces are not an exception, both emerging as two of the most promising trends in the aftermath of the near-miss disappearance (for now) of the
I have always admired companies and individuals that can successfully reinvent themselves. Ann Reilly is a former colleague of mine and a friend who, after a successful career leading global sales organizations for international corporations, has moved into the adaptability coaching space. Considering the amount of change happening in both
Without a real and engaged audience, a media company would generate no revenue. In the first-party web, where the primary client of a premium media company is its audience, a content strategy plays a crucial role in media monetisation and supports the overarching goal of the company. Beyond Traffic: The