The Power of Media Alliances
For the "Not just ADZ" podcast, I have caught up with Dora Michail-Clendinnen, Chief Strategy Officer at Ozone, to discuss the role of curated advertising marketplaces, media alliances, and the importance of the premium web in advertising.
Ozone is a UK media alliance and advertising platform focused on empowering the premium web and providing publishers with the technology and tools to make strategic decisions.
Dora emphasised the need for scale, targeting, convenience, safety, and transparency in advertising.
Our conversation also covered topics such as identity resolution (and an insightful test comparing publisher IDs vs the main ID resolution providers), publisher-advertiser direct relationships, content recirculation, and audience extensions for retailers and retail media.
