Podcast

The Coalition for Privacy Compliance in Advertising (CPCA) Explained

Alessandro De Zanche

Oct 29, 2024 — 1 min read

The Coalition for Privacy Compliance in Advertising (CPCA) is developing, together with the UK Information Commissioner's Office (ICO), the first UK GDPR certification scheme for advertising technologies backed by regulators and embedding legal standards. The voluntary scheme will certify specific products rather than entire companies.

The certification scheme will be launched in the UK in 2025, in collaboration with key industry bodies, with representatives from the Incorporated Society of British Advertisers (ISBA), the Association of Online Publishers (AOP) and others set to join CPCA's governing board in the coming months. The scheme, which will initially be audited by the Audit Bureau of Circulation (ABC UK), remains open to additional industry bodies and consumer groups who wish to participate.

I chatted with Mattia Fosci, CEO of Anonymised and founder of the CPCA, to understand the different aspects and objectives of the coalition, and to provide more clarity for the members of "Not Just ADZ."

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Contextual Advertising: How to Drive Brand Safety and Suitability in Media Environments

In this episode of Not Just ADZ, I am joined by Mario Diez, CEO of Peer39, a leading contextual intelligence platform. We take a closer look at the shifting dynamics of contextual advertising, brand safety, and brand suitability—and how these shifts are impacting both advertisers and media owners. We

Athletes and Sports Orgs as Media Brands

In this episode of the "not just ADZ" podcast, I speak to Ana Milicevic, Sparrow Advisers' co-founder. We explore how innovation is transforming sports, media, and advertising. We discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional

Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | Adexchanger

The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to (real) accountability is still long and winding. Two: The way most of the industry is tackling the

Open Web's Interoperability and Identity with The Trade Desk's Stuart Colman

I recently sat down with Stuart Colman, Senior Director of European Identity at The Trade Desk, for what turned out to be a wide-ranging conversation about identity and interoperability, their impact on digital advertising in general, and on media owners in particular. Stuart brings a unique perspective to this discussion,

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Contextual Advertising: How to Drive Brand Safety and Suitability in Media Environments

Athletes and Sports Orgs as Media Brands

Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | Adexchanger

Open Web's Interoperability and Identity with The Trade Desk's Stuart Colman