Podcast
When asked for examples of forward-thinking media monetization strategies, DPG Media and Stefan Havik, their Chief Digital Officer, are always at the top of my list. In this conversation, Stefan and I analyze the core aspects of DPG's approach: from the evolution of their strategy to building proprietary
Podcast
Augustine Fou is a cybersecurity and ad fraud expert who has been a vocal advocate for many years for smarter buying approaches by advertisers in programmatic advertising. For this episode of the 'Not Just ADZ' podcast, I asked him to wear a different hat and provide media owners
Podcast
Whenever I talk to Brian Morrissey, my brain kicks into overdrive, first accelerating, then spinning for days afterward. It usually leaves me wanting an urgent round two, then three, and so on. In this episode of the "Not just ADZ" video podcast, we dive into several timely topics
Podcast
I have always admired companies and individuals that can successfully reinvent themselves. Ann Reilly is a former colleague of mine and a friend who, after a successful career leading global sales organizations for international corporations, has moved into the adaptability coaching space. Considering the amount of change happening in both
Podcast
I was looking forward to talking with Ben Walmsley, Managing Director of The Sun and former Commercial Director of News UK for the "Not just ADZ" podcast. Besides the pleasure of catching up with Ben and hearing how he is doing, I wanted to discuss with him some
Podcast
In this conversation with Allison Schiff, AdExchanger's Managing Editor, we dive deep into digital advertising and what it’s like writing about the industry. We discuss topics such as privacy, consent, third-party cookies, the long tail, and the overall state of the industry. True to her nature of
Podcast
AI is a chance to reverse the last 20 years of media companies' decline and bring the focus back on content, unique value propositions, and audiences. And with audiences, advertisers. I am excited by the opportunity: that’s why I wrote a very upbeat issue of this newsletter a
Podcast
For the "Not just ADZ" podcast, I have caught up with Dora Michail-Clendinnen, Chief Strategy Officer at Ozone, to discuss the role of curated advertising marketplaces, media alliances, and the importance of the premium web in advertising. Ozone is a UK media alliance and advertising platform focused on
Podcast
Podcast
I was invited by Alkimi, a decentralised programmatic ad platform built on the Ethereum network, to chat with them about the future of the industry and the importance of self-sustaining media owners. I am sharing it here.