Tom Triscari: Sizing of the Open Web

Chatting with Tom Triscari is always a wild ride, and this conversation? It was next-level entertaining.

We kicked things off by comparing notes on our shared experiences, diving into how industry giants like Yahoo! and Criteo reshaped digital advertising and what their legacy is. From there, we went on a total rollercoaster of topics.

Is programmatic advertising practically a religion? How big is the Open Web? We tore into the innovation (or lack thereof) in curated marketplaces and got into the nitty-gritty of advertising standards.

And of course, no discussion would be complete without our trademark debate about the future of media.

Enjoy the full video below!