Exploring Apple News: Tips for Media Brands
In this conversation I sit down with Kieran Delaney, founder and CEO of Flatplan and subject matter expert, to explore the nuances of Apple News and Apple News+. With its vast audience and curated approach, Apple News offers a unique set of opportunities—and challenges—for media brands.
We discuss what it takes to succeed on the platform, from understanding its business model to strategies for building engagement and monetisation.
We explore how media brands can approach the platform, including strategies for monetisation, the role of engagement metrics, and the balance between leveraging Apple’s ecosystem and maintaining ownership of audience relationships.
We also examine the challenges and barriers to entry, the nuances of its free and paid models, and how publishers can align their Apple News presence with their broader goals.
Free subscribers have an early access to the video.
