Exploring AI Agents in Media
In this latest episode of the 'not just ADZ' video podcast, I am discussing with Rishabh Lohia, COO and co-founder of Bridged Media, the transformative role of AI agents applied to media use cases.
As someone deeply involved in developing AI-driven solutions, Rishabh provides a unique perspective on how these technologies can enhance content-driven products and support audience engagement. Our conversation covers practical applications, challenges, and the broader implications of AI agents for media monetisation.
AI agents are not just buzzwords: they represent a significant evolution in how media companies can think about personalisation, efficiency, and value creation, without losing sight of the human element. From engagement leading to content recommendations to operational efficiency, we touch on the strategies that media owners can adopt to remain competitive while maintaining integrity in a rapidly changing environment.
It isn’t just a conversation about technology; it’s about understanding the broader shifts in media and what they mean for decision-makers. AI agents aren’t a replacement for strategy. They’re tools that, when used to support a vision, can enhance outcomes for both audiences and businesses.
AI "done well" can coexist with the principles of quality media and long-term value.
Last but not least, it is important for me to disclose that I am a proud advisor to Bridged Media. I firmly believe that, only by combining subject matter expertise in media and its monetisation with a deep understanding of AI, can the technology effectively support media brands in achieving long-term strategic growth. The industry has already seen enough technology that allegedly supports media owners but instead deprives them of their most valuable assets.
Enjoy the full video below!
