Pay More, Get More: How Smart Media Buys Maximize Value
Augustine Fou is a cybersecurity and ad fraud expert who has been a vocal advocate for many years for smarter buying approaches by advertisers in programmatic advertising.
For this episode of the 'Not Just ADZ' podcast, I asked him to wear a different hat and provide media owners with advice on how to make it easier for advertisers to buy their inventory, and how to be more effective in supporting their own products and narratives.
Augustine and I share a strong optimism about the future, while agreeing that a lot of educational work is still needed, on all sides of the industry.
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