Podcast

Pay More, Get More: How Smart Media Buys Maximize Value

Alessandro De Zanche

Oct 6, 2024 — 1 min read

Augustine Fou is a cybersecurity and ad fraud expert who has been a vocal advocate for many years for smarter buying approaches by advertisers in programmatic advertising.

For this episode of the 'Not Just ADZ' podcast, I asked him to wear a different hat and provide media owners with advice on how to make it easier for advertisers to buy their inventory, and how to be more effective in supporting their own products and narratives.

Augustine and I share a strong optimism about the future, while agreeing that a lot of educational work is still needed, on all sides of the industry.

Contextual Advertising: How to Drive Brand Safety and Suitability in Media Environments

In this episode of Not Just ADZ, I am joined by Mario Diez, CEO of Peer39, a leading contextual intelligence platform. We take a closer look at the shifting dynamics of contextual advertising, brand safety, and brand suitability—and how these shifts are impacting both advertisers and media owners. We

Athletes and Sports Orgs as Media Brands

In this episode of the "not just ADZ" podcast, I speak to Ana Milicevic, Sparrow Advisers' co-founder. We explore how innovation is transforming sports, media, and advertising. We discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional

Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | Adexchanger

The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to (real) accountability is still long and winding. Two: The way most of the industry is tackling the

The Coalition for Privacy Compliance in Advertising (CPCA) Explained

The Coalition for Privacy Compliance in Advertising (CPCA) is developing, together with the UK Information Commissioner's Office (ICO), the first UK GDPR certification scheme for advertising technologies backed by regulators and embedding legal standards. The voluntary scheme will certify specific products rather than entire companies. The certification scheme

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Contextual Advertising: How to Drive Brand Safety and Suitability in Media Environments

Athletes and Sports Orgs as Media Brands

Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | Adexchanger

The Coalition for Privacy Compliance in Advertising (CPCA) Explained