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Publishers, It’s Time To Start Selling Advertisers On Quality, Not Quantity | AdExchanger
Over the years, publishers have accused advertisers of rewarding media agencies and buyers through business models that prioritize the…
Over the years, publishers have accused advertisers of rewarding media agencies and buyers through business models that prioritize the…
Media owners today risk losing control of one of their most precious assets. The parasitic nature of certain ad tech is back, as some…
Ad tech stocks are soaring even as regulators clamp down on ad tech, especially in Europe. How can we understand this irrational behavior…
Progress is not a straight line or a smooth path, as many in history have reminded us.
One aspect of ad tech that was (almost) unthinkable even until a couple of years ago is its role of agnostic enabler, of infrastructure…
What from now to 2023 for media owners?
Apple is not destroying digital advertising, it is killing a certain interpretation of it.
Privacy is the new background of media, advertising and marketing environments, but it would be misleading and dangerous thinking of it as…
There is no way back. The knowledge of the individual (a consumer brand’s customer, a media owner’s subscriber, a gamer, a user) about…
That part of the advertising industry that was born and existed on third-party cookies and tracking is trying to persuade the rest that the…
The hidden agendas of advertising technology companies rising against Apple’s ATT (App Tracking Transparency).
The most serious threat to publishers’ business models is coming from within.
Fixing your own strategy and business model when the industry is a whirlwind of moving parts takes time, courage, vision and above all the…
Are we witnessing a renaissance in media owners’ data and audience strategies?
I recently had the opportunity to dive deeply into how media owners approach the diversification and the coexistence of business models…
Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a…