Newsletter
Are Users Starting To Take Back Control With Data And Privacy Apps? | AdExchanger
Some consider ad blockers to be the first user-led mass rebellion against bad advertising practices…
Newsletter
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework | AdExchanger
“I have never been lied to by more people in my career than since I’ve been dealing with people in digital advertising. It’s unbelievable.”
Newsletter
Can Publishers Enable A New Chapter For Modeled Data? | AdExchanger
Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold…
Newsletter
Forget Targeting: The Real Impact Of Publishers’ Data Is Post-Campaign For CPGs | AdExchanger
Limiting the use of a publisher’s audience data for targeting CPG campaigns or even not using it at all is the right thing to do.
Newsletter
GDPR And Consent: Calm Before The Storm? | AdExchanger
I used to be excited at the thought of GDPR triggering a publishers’ renaissance, an opportunity for them to reinvent their business model
Newsletter
Monoculture: The Biggest Threat To Digital Advertising | AdExchanger
How healthy is an industry that, by discarding the past, cannot fully understand the present and how it developed into its current form?
Newsletter
The Media Audience Of The Future Demands An Inclusive Walled-Garden Approach | AdExchanger
Today’s increasingly enhanced privacy era requires a closer collaboration between media companies and their audiences…
Newsletter
A Media Brand’s Audience And Data Strategy: A Bridge Between Current Assets, Future Goals |…
Media brands’ survival depends on a sound audience and data strategy.
Newsletter
A Publisher’s Success Begins And Ends With A Data And Audience Strategy
In a world of “popcorn data,” quantity and reach are more important than quality and depth, and users are seen as “data cows”…
Newsletter
Rethinking Display Advertising | AdExchanger
Publishers’ digital advertising revenues are declining in lockstep with user attention toward display.
Newsletter
When The Data Is Great, But The Campaign Fails Anyway | AdExchanger
With each passing quarter, the share of marketer budgets allocated to data grows, and with that growth comes greater scrutiny — rightly so…
Newsletter
A Publisher’s Paywall Strategy Is About More Than The Bottom Line | AdExchanger
While it has been part of a successful core strategy for a few major publishers for some time, the publisher paywall became a hot topic…