Newsletter
Media owners: embrace privacy or die
There is no way back. The knowledge of the individual (a consumer brand’s customer, a media owner’s subscriber, a gamer, a user) about…
Newsletter
A better future for data in media and advertising
That part of the advertising industry that was born and existed on third-party cookies and tracking is trying to persuade the rest that the…
Newsletter
A Joycean Stream Of Consciousness On Apple’s ATT | AdExchanger
The hidden agendas of advertising technology companies rising against Apple’s ATT (App Tracking Transparency).
Newsletter
Are Media Owners Factoring In The Cost Of Email In The Universal Identity Debate? | AdExchanger
The most serious threat to publishers’ business models is coming from within.
Newsletter
Embracing Anonymity Is The Most Effective And Safest Path To Identity | AdExchanger
Fixing your own strategy and business model when the industry is a whirlwind of moving parts takes time, courage, vision and above all the…
Newsletter
Media Owners Revolutionize Their Data Strategies While Facing New Risks Along The Way | AdExchanger
Are we witnessing a renaissance in media owners’ data and audience strategies?
Newsletter
For Media Owners, A Single Customer View Starts In The Boardroom | AdExchanger
I recently had the opportunity to dive deeply into how media owners approach the diversification and the coexistence of business models…
Newsletter
The Funnel Of Trust Is The Best Path To Media Monetization | AdExchanger
Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a…
Newsletter
To Win Back The Audience, Digital Advertising Must Return To Innovation | AdExchanger
From the consumer’s point of view, advertising hasn’t evolved.
Newsletter
Media Owners Need A New And Powerful Narrative To Attract Ad Spend | AdExchanger
Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and…
Newsletter
As The Industry Reinvents Itself, Diverse Perspectives Have Never Been More Critical | AdExchanger
I have always considered a programmatic monoculture to be one of the biggest threats to digital advertising.
Newsletter
Media owners must work together to fight for the future of digital advertising
The death of the cookie — the revolution we face in the digital ad industry is not “just” about the rethinking of some technical processes.