I was invited by Alkimi, a decentralised programmatic ad platform built on the Ethereum network, to chat with them about the future of the industry and the importance of self-sustaining media owners. I am sharing it here.
I have been in the industry long enough to sense when the tide is turning in rhetoric and when real change is happening. I planned this conversation with Stephen Almond, UK ICO’s Executive Director, Regulatory Risk, expecting it to provide valuable insights for various players in digital advertising, particularly
"And so the question is not how to avoid using data, because that ship has sailed. The question is, how do we use data responsibly? How do we use data while respecting people’s preferences? How do we provide transparency on the data we use? That's the
Digital advertising is constantly evolving, and staying ahead of the curve is crucial for both publishers and advertisers. The danger lies in taking the wrong path, building a fragmented future without common industry foundations. That’s where the IAB Tech Lab comes in, listening to the industry, bringing order, standards
We live in a time where the lines between publishers, advertisers, and audiences are often blurred by complex (sometimes obscure by design) technologies and patched data sources. Yet at the heart of this perpetual whack-a-mole game which is the attempt to bring transparency and objectivity to the ecosystem, one principle