How DPG Media Group's 100+ Brands Work Together to Challenge AdTech's Dominance
When asked for examples of forward-thinking media monetization strategies, DPG Media and Stefan Havik, their Chief Digital Officer, are always at the top of my list.
In this conversation, Stefan and I analyze the core aspects of DPG's approach: from the evolution of their strategy to building proprietary ad tech platforms. We explore how they maximize their assets while maintaining a strong focus on audience-centricity.
DPG's story exemplifies the industry's goal of 'taking back control' from adtech companies, particularly Google. More importantly, it demonstrates that success hinges on a clear vision and razor-sharp alignment across the whole organization.
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