Brian Morrissey on Media’s Future: Challenges and Opportunities
Whenever I talk to Brian Morrissey, my brain kicks into overdrive, first accelerating, then spinning for days afterward. It usually leaves me wanting an urgent round two, then three, and so on.
In this episode of the "Not just ADZ" video podcast, we dive into several timely topics with an outspoken approach. Our discussion covers a range of industry insights and controversial opinions. You'll hear about:
- How Google's dominance presents a significant challenge to the industry, though the current antitrust case, even if it rules against them, is unlikely to be a major blow.
- Why walled gardens have offered better value to advertisers, which explains their resilience against brand safety issues.
- The need for news media to reclaim control over their inventory and develop more effective strategies to recover advertiser budgets.
- Our shared belief that supporting journalism and media should not equate to charity.
- Brand safety is nonsense.
- A hypothetical investment scenario: where both Brian and I would invest a million dollars if given the chance.
I'd love to hear your thoughts. Do you agree with our takes? Have a different perspective? Share your views in the comments below or reach out on LinkedIn or directly.
