Newsletter
A Publisher’s Success Begins And Ends With A Data And Audience Strategy
In a world of “popcorn data,” quantity and reach are more important than quality and depth, and users are seen as “data cows”…
Alessandro De Zanche
Newsletter
Rethinking Display Advertising | AdExchanger
Publishers’ digital advertising revenues are declining in lockstep with user attention toward display.
Newsletter
When The Data Is Great, But The Campaign Fails Anyway | AdExchanger
With each passing quarter, the share of marketer budgets allocated to data grows, and with that growth comes greater scrutiny — rightly so…
Newsletter
A Publisher’s Paywall Strategy Is About More Than The Bottom Line | AdExchanger
While it has been part of a successful core strategy for a few major publishers for some time, the publisher paywall became a hot topic…
Newsletter
GDPR: A Shiny Sword In The Fight For Audiences | AdExchanger
A lot has already been said about how General Data Protection Regulation (GDPR) and ePrivacy offer an opportunity for publishers and…
Newsletter
Publishers’ Alliances: Damage Control Or Potential For A Brighter Future? | AdExchanger
In the last two or three years, it’s become increasingly common for publishers to unite to share audience data and extend the reach and…
Newsletter
Ad Tech Is Butchering Your User Data | AdExchanger
User data is a paradox in the way it is controlled and used in organizations. For some companies, their use of ad tech makes them hostages…
Newsletter
Data points vs. people: the increasing importance of a Single Customer View
As the world has become increasingly digitized, digital marketing and advertising ecosystems have grown into huge digital rivers of…
Newsletter
Ad Blockers & Our Sins
I have been hearing and discussing with colleagues the mounting issue of ad blockers at recent industry events and I would like to take the time for some additional thoughts on the topic. Let’s imagine this situation: I'm exiting a shoe shop after having purchased a new