Newsletter
Ad Tech Is Butchering Your User Data | AdExchanger
User data is a paradox in the way it is controlled and used in organizations. For some companies, their use of ad tech makes them hostages…
Alessandro De Zanche
Newsletter
Data points vs. people: the increasing importance of a Single Customer View
As the world has become increasingly digitized, digital marketing and advertising ecosystems have grown into huge digital rivers of…
Newsletter
Ad Blockers & Our Sins
I have been hearing and discussing with colleagues the mounting issue of ad blockers at recent industry events and I would like to take the time for some additional thoughts on the topic. Let’s imagine this situation: I'm exiting a shoe shop after having purchased a new