Newsletter
Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future | AdExchanger
What nobody can disagree on is the uniqueness of the context and the environment of quality media.
Alessandro De Zanche
Newsletter
Can Advertisers’ Pressure Jumpstart Publishers’ Alliances? | AdExchanger
Publishers are now paying the price for joining the programmatic open marketplace…
Newsletter
Behavioral Targeting Existed Before RTB — And It Should Exist Without It | AdExchanger
The digital advertising industry needs, more than ever, privacy advocates and activists…
Newsletter
Are Users Starting To Take Back Control With Data And Privacy Apps? | AdExchanger
Some consider ad blockers to be the first user-led mass rebellion against bad advertising practices…
Newsletter
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework | AdExchanger
“I have never been lied to by more people in my career than since I’ve been dealing with people in digital advertising. It’s unbelievable.”
Newsletter
Can Publishers Enable A New Chapter For Modeled Data? | AdExchanger
Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold…
Newsletter
Forget Targeting: The Real Impact Of Publishers’ Data Is Post-Campaign For CPGs | AdExchanger
Limiting the use of a publisher’s audience data for targeting CPG campaigns or even not using it at all is the right thing to do.
Newsletter
GDPR And Consent: Calm Before The Storm? | AdExchanger
I used to be excited at the thought of GDPR triggering a publishers’ renaissance, an opportunity for them to reinvent their business model
Newsletter
Monoculture: The Biggest Threat To Digital Advertising | AdExchanger
How healthy is an industry that, by discarding the past, cannot fully understand the present and how it developed into its current form?
Newsletter
The Media Audience Of The Future Demands An Inclusive Walled-Garden Approach | AdExchanger
Today’s increasingly enhanced privacy era requires a closer collaboration between media companies and their audiences…
Newsletter
A Media Brand’s Audience And Data Strategy: A Bridge Between Current Assets, Future Goals |…
Media brands’ survival depends on a sound audience and data strategy.
Newsletter
A Publisher’s Success Begins And Ends With A Data And Audience Strategy
In a world of “popcorn data,” quantity and reach are more important than quality and depth, and users are seen as “data cows”…