Newsletter
Media Owners Need A New And Powerful Narrative To Attract Ad Spend | AdExchanger
Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and…
Alessandro De Zanche
Newsletter
As The Industry Reinvents Itself, Diverse Perspectives Have Never Been More Critical | AdExchanger
I have always considered a programmatic monoculture to be one of the biggest threats to digital advertising.
Newsletter
Media owners must work together to fight for the future of digital advertising
The death of the cookie — the revolution we face in the digital ad industry is not “just” about the rethinking of some technical processes.
Newsletter
What The ISBA Report Is Really Telling Us | AdExchanger
The advertiser-funded Programmatic Supply Chain Transparency Study by the Incorporated Society of British Advertisers (ISBA) triggers a…
Newsletter
Rethinking Sports Through The Lens Of Media, Data And Fans | AdExchanger
Sports federations, leagues, clubs and athletes are fighting for their future. In a matter of weeks live sport evaporated due to COVID-19…
Newsletter
Short-Termism Can Do Great Damage During A Pandemic | AdExchanger
Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it’s a humankind issue.
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Media, Not Ad Slots, Is The Product | AdExchanger
Many media owners still struggle to see the long-term opportunity in front of them.
Newsletter
For Media Companies, 2020 Will Be Determined By The Choices They Make Now | AdExchanger
The tide is turning in an ecosystem that should work harmonically but has for years favored one side at the expense of the other. Digital…
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Consent, Not Data, Is The New Oil | AdExchanger
Companies’ user data ownership is dead.
Newsletter
Data Platforms Enable First-Party Data Strategies — But Aren’t A Substitute For One | AdExchanger
This is amazing news, as they put media owners back at the very center — the lynchpin of the digital advertising and marketing of the…
Newsletter
Ignoring The Clash Between RTB And Privacy Regulations Doesn’t Remove The Threat | AdExchanger
Various complaints argue that RTB is incompatible with the EU’s General Data Protection Regulation and other privacy regulations emerging…
Newsletter
Brand Safety Is Not Synonymous With Quality | AdExchanger
I find brand safety one of the most baffling contradictions of our industry. It often represents the exact opposite situation in which any…