A Media Brand’s Audience And Data Strategy: A Bridge Between Current Assets, Future Goals |…
Media brands’ survival depends on a sound audience and data strategy.
Media brands’ survival depends on a sound audience and data strategy.
In a world of “popcorn data,” quantity and reach are more important than quality and depth, and users are seen as “data cows”…
Publishers’ digital advertising revenues are declining in lockstep with user attention toward display.
With each passing quarter, the share of marketer budgets allocated to data grows, and with that growth comes greater scrutiny — rightly so…
While it has been part of a successful core strategy for a few major publishers for some time, the publisher paywall became a hot topic…
A lot has already been said about how General Data Protection Regulation (GDPR) and ePrivacy offer an opportunity for publishers and…
In the last two or three years, it’s become increasingly common for publishers to unite to share audience data and extend the reach and…
User data is a paradox in the way it is controlled and used in organizations. For some companies, their use of ad tech makes them hostages…
As the world has become increasingly digitized, digital marketing and advertising ecosystems have grown into huge digital rivers of…
I have been hearing and discussing with colleagues the mounting issue of ad blockers at recent industry events and I would like to take the time for some additional thoughts on the topic. Let’s imagine this situation: I'm exiting a shoe shop after having purchased a new