Newsletter
Short-Termism Can Do Great Damage During A Pandemic | AdExchanger
Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it’s a humankind issue.
Alessandro De Zanche
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Media, Not Ad Slots, Is The Product | AdExchanger
Many media owners still struggle to see the long-term opportunity in front of them.
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For Media Companies, 2020 Will Be Determined By The Choices They Make Now | AdExchanger
The tide is turning in an ecosystem that should work harmonically but has for years favored one side at the expense of the other. Digital…
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Consent, Not Data, Is The New Oil | AdExchanger
Companies’ user data ownership is dead.
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Data Platforms Enable First-Party Data Strategies — But Aren’t A Substitute For One | AdExchanger
This is amazing news, as they put media owners back at the very center — the lynchpin of the digital advertising and marketing of the…
Newsletter
Ignoring The Clash Between RTB And Privacy Regulations Doesn’t Remove The Threat | AdExchanger
Various complaints argue that RTB is incompatible with the EU’s General Data Protection Regulation and other privacy regulations emerging…
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Brand Safety Is Not Synonymous With Quality | AdExchanger
I find brand safety one of the most baffling contradictions of our industry. It often represents the exact opposite situation in which any…
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Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future | AdExchanger
What nobody can disagree on is the uniqueness of the context and the environment of quality media.
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Can Advertisers’ Pressure Jumpstart Publishers’ Alliances? | AdExchanger
Publishers are now paying the price for joining the programmatic open marketplace…
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Behavioral Targeting Existed Before RTB — And It Should Exist Without It | AdExchanger
The digital advertising industry needs, more than ever, privacy advocates and activists…
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Are Users Starting To Take Back Control With Data And Privacy Apps? | AdExchanger
Some consider ad blockers to be the first user-led mass rebellion against bad advertising practices…
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Why The Digital Advertising Industry Needs An Ethics-By-Design Framework | AdExchanger
“I have never been lied to by more people in my career than since I’ve been dealing with people in digital advertising. It’s unbelievable.”