Ignoring The Clash Between RTB And Privacy Regulations Doesn’t Remove The Threat | AdExchanger
Various complaints argue that RTB is incompatible with the EU’s General Data Protection Regulation and other privacy regulations emerging…
Various complaints argue that RTB is incompatible with the EU’s General Data Protection Regulation and other privacy regulations emerging…
I find brand safety one of the most baffling contradictions of our industry. It often represents the exact opposite situation in which any…
What nobody can disagree on is the uniqueness of the context and the environment of quality media.
Publishers are now paying the price for joining the programmatic open marketplace…
The digital advertising industry needs, more than ever, privacy advocates and activists…
Some consider ad blockers to be the first user-led mass rebellion against bad advertising practices…
“I have never been lied to by more people in my career than since I’ve been dealing with people in digital advertising. It’s unbelievable.”
Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold…
Limiting the use of a publisher’s audience data for targeting CPG campaigns or even not using it at all is the right thing to do.
I used to be excited at the thought of GDPR triggering a publishers’ renaissance, an opportunity for them to reinvent their business model
How healthy is an industry that, by discarding the past, cannot fully understand the present and how it developed into its current form?
Today’s increasingly enhanced privacy era requires a closer collaboration between media companies and their audiences…