The Funnel Of Trust Is The Best Path To Media Monetization | AdExchanger
Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a…
Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a…
From the consumer’s point of view, advertising hasn’t evolved.
Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and…
I have always considered a programmatic monoculture to be one of the biggest threats to digital advertising.
The death of the cookie — the revolution we face in the digital ad industry is not “just” about the rethinking of some technical processes.
The advertiser-funded Programmatic Supply Chain Transparency Study by the Incorporated Society of British Advertisers (ISBA) triggers a…
Sports federations, leagues, clubs and athletes are fighting for their future. In a matter of weeks live sport evaporated due to COVID-19…
Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it’s a humankind issue.
Many media owners still struggle to see the long-term opportunity in front of them.
The tide is turning in an ecosystem that should work harmonically but has for years favored one side at the expense of the other. Digital…
Companies’ user data ownership is dead.
This is amazing news, as they put media owners back at the very center — the lynchpin of the digital advertising and marketing of the…