Newsletter
Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads | AdExchanger
The debate following Netflix’s recently released Q1 results illustrates the need for a less binary perspective on advertising vs…
Alessandro De Zanche
Newsletter
Backlash Against Consent Pop-ups Is a Misleading Argument | Adweek
The future is zero- and first-party data. Audiences must regain a central role in the digital advertising ecosystem. But the industry is…
Newsletter
Publishers, It’s Time To Start Selling Advertisers On Quality, Not Quantity | AdExchanger
Over the years, publishers have accused advertisers of rewarding media agencies and buyers through business models that prioritize the…
Newsletter
Publishers Beware: Is Ad Tech Harvesting Your Data Without Permission? | AdExchanger
Media owners today risk losing control of one of their most precious assets. The parasitic nature of certain ad tech is back, as some…
Newsletter
Cracks In Old Ad Tech Present An Opportunity For Media And Advertisers | AdExchanger
Ad tech stocks are soaring even as regulators clamp down on ad tech, especially in Europe. How can we understand this irrational behavior…
Newsletter
The “Cookie Pop-Up” Is Not The Real Issue Of GDPR | AdExchanger
Progress is not a straight line or a smooth path, as many in history have reminded us.
Newsletter
The evolution of the ad-tech company
One aspect of ad tech that was (almost) unthinkable even until a couple of years ago is its role of agnostic enabler, of infrastructure…
Newsletter
The future of media monetisation does not lie in the present
What from now to 2023 for media owners?
Newsletter
An audience only exists if advertising technology can track it
Apple is not destroying digital advertising, it is killing a certain interpretation of it.
Newsletter
Privacy = compliance + perception
Privacy is the new background of media, advertising and marketing environments, but it would be misleading and dangerous thinking of it as…
Newsletter
Media owners: embrace privacy or die
There is no way back. The knowledge of the individual (a consumer brand’s customer, a media owner’s subscriber, a gamer, a user) about…
Newsletter
A better future for data in media and advertising
That part of the advertising industry that was born and existed on third-party cookies and tracking is trying to persuade the rest that the…