Newsletter
Without a real and engaged audience, a media company would generate no revenue. In the first-party web, where the primary client of a premium media company is its audience, a content strategy plays a crucial role in media monetisation and supports the overarching goal of the company. Beyond Traffic: The
Podcast
I was looking forward to talking with Ben Walmsley, Managing Director of The Sun and former Commercial Director of News UK for the "Not just ADZ" podcast. Besides the pleasure of catching up with Ben and hearing how he is doing, I wanted to discuss with him some
Newsletter
I call that rabbit hole many media owners find themselves in, the “perpetual cycle of emergency”. It begins with short-term decisions, or a complete lack of them, at key strategic moments in time. It leaves the media brand weaker. It makes them more vulnerable to the consequences of whatever is
Newsletter
Part of the industry is celebrating Google’s decision to halt the deprecation of third-party cookies. Another group is speculating Google’s next moves, sometimes with subtly implied suggestions that it was all part of a cunning plan (I find it overly conflictive and more akin to a conspiracy theory
Podcast
In this conversation with Allison Schiff, AdExchanger's Managing Editor, we dive deep into digital advertising and what it’s like writing about the industry. We discuss topics such as privacy, consent, third-party cookies, the long tail, and the overall state of the industry. True to her nature of
Newsletter
In the multiverse that exists at the intersection between media and digital advertising, reality is perceived and interpreted in various ways, often with opposing viewpoints. It’s normal, it’s human nature. Nevertheless, we must all be fully aware of it, to be able to develop stronger and more effective
Podcast
AI is a chance to reverse the last 20 years of media companies' decline and bring the focus back on content, unique value propositions, and audiences. And with audiences, advertisers. I am excited by the opportunity: that’s why I wrote a very upbeat issue of this newsletter a
Newsletter
Another Cannes Lions is behind us. The senior advertising execs who convened on La Croisette confidently shared their visions for the future of transparency, AI, attention, identity, privacy and curated marketplaces. I have been writing about these topics for AdExchanger for years and have sometimes been considered naïve and utopian
Podcast
For the "Not just ADZ" podcast, I have caught up with Dora Michail-Clendinnen, Chief Strategy Officer at Ozone, to discuss the role of curated advertising marketplaces, media alliances, and the importance of the premium web in advertising. Ozone is a UK media alliance and advertising platform focused on
Newsletter
There is nothing to joke about when a business is terminating a product or a department, but Oracle shutting down their ad business, with the division generating $300 million last fiscal year, down from $2 billion in 2022, represents a very noisy crash in the collapsing phase of the old
Newsletter
The trend of “curated” marketplaces has been further reinforced by The Trade Desk’s announcement of their SP500+ marketplace and their ranking of the “best of the open internet” 100 websites. As per TTD’s own description, the SP500+ “is a dynamic marketplace, with publishers following in and out based
Podcast