Podcast
What happens when the sell-side starts taking back control? In today’s digital advertising landscape, many of the old assumptions no longer hold. The traditional buy-side/sell-side divide is becoming less relevant, AI is changing how decisions are made, and publisher alliances are reshaping the scale game. Yet too often,
Podcast
In this episode of the 'not just ADZ' podcast, Erez Levin, an ad tech veteran, and I try to explore what "quality" in digital advertising really means. Advertising has long pretended to be a clock science: something measurable, predictable, and precise. But in reality, it'
Newsletter
Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wielding influence over industry standards. DSPs select inventory to bid on, interpret SSP signals and prioritize bids based on historical performance and preferences. However, advertisers, agencies, media owners and technology providers also influence the rapidly evolving programmatic ecosystem.
Podcast
For years, the advertising industry has been trapped in a cycle, reacting to shifting regulations, privacy changes, and platform policies rather than proactively shaping its own future. This is nothing new, and I’ve discussed it with representatives from all sides of the industry on the "not just ADZ&
Podcast
I have been in the industry long enough to sense when the tide is turning in rhetoric and when real change is happening. I planned this conversation with Stephen Almond, UK ICO’s Executive Director, Regulatory Risk, expecting it to provide valuable insights for various players in digital advertising, particularly
Podcast
"And so the question is not how to avoid using data, because that ship has sailed. The question is, how do we use data responsibly? How do we use data while respecting people’s preferences? How do we provide transparency on the data we use? That's the
Podcast
Digital advertising is constantly evolving, and staying ahead of the curve is crucial for both publishers and advertisers. The danger lies in taking the wrong path, building a fragmented future without common industry foundations. That’s where the IAB Tech Lab comes in, listening to the industry, bringing order, standards
Podcast
We live in a time where the lines between publishers, advertisers, and audiences are often blurred by complex (sometimes obscure by design) technologies and patched data sources. Yet at the heart of this perpetual whack-a-mole game which is the attempt to bring transparency and objectivity to the ecosystem, one principle
Newsletter
That time of the year again, when I spend the first week of January reflecting and getting ready for the new year after making the time between Christmas and New Year just for family and friends. As usual, rather than predicting the future, I'd like to offer some
Podcast
Quality first-party data is increasingly scarce, yet more critical than ever. To address this, Immediate Media has launched PRISM, a data solution that reimagines the potential of first-party data. It's not just about targeting or behavioural insights: PRISM takes a broader, end-to-end approach. Structured around five core elements—
Podcast
A few weeks ago at a Future of Media event, I watched an inspirational presentation by Craig Tattersall, Gaming Strategy Director at GEEIQ, a company providing insights and strategy in gaming and virtual worlds to brands such as L'Oréal, Walmart, Versace, and the BBC. What particularly caught my
Podcast
In this latest episode of the 'not just ADZ' video podcast, I am discussing with Rishabh Lohia, COO and co-founder of Bridged Media, the transformative role of AI agents applied to media use cases. As someone deeply involved in developing AI-driven solutions, Rishabh provides a unique perspective on