Podcast
Digital advertising is constantly evolving, and staying ahead of the curve is crucial for both publishers and advertisers. The danger lies in taking the wrong path, building a fragmented future without common industry foundations. That’s where the IAB Tech Lab comes in, listening to the industry, bringing order, standards
Podcast
We live in a time where the lines between publishers, advertisers, and audiences are often blurred by complex (sometimes obscure by design) technologies and patched data sources. Yet at the heart of this perpetual whack-a-mole game which is the attempt to bring transparency and objectivity to the ecosystem, one principle
Newsletter
That time of the year again, when I spend the first week of January reflecting and getting ready for the new year after making the time between Christmas and New Year just for family and friends. As usual, rather than predicting the future, I'd like to offer some
Podcast
Quality first-party data is increasingly scarce, yet more critical than ever. To address this, Immediate Media has launched PRISM, a data solution that reimagines the potential of first-party data. It's not just about targeting or behavioural insights: PRISM takes a broader, end-to-end approach. Structured around five core elements—
Podcast
A few weeks ago at a Future of Media event, I watched an inspirational presentation by Craig Tattersall, Gaming Strategy Director at GEEIQ, a company providing insights and strategy in gaming and virtual worlds to brands such as L'Oréal, Walmart, Versace, and the BBC. What particularly caught my
Podcast
In this latest episode of the 'not just ADZ' video podcast, I am discussing with Rishabh Lohia, COO and co-founder of Bridged Media, the transformative role of AI agents applied to media use cases. As someone deeply involved in developing AI-driven solutions, Rishabh provides a unique perspective on
Podcast
Chatting with Tom Triscari is always a wild ride, and this conversation? It was next-level entertaining. We kicked things off by comparing notes on our shared experiences, diving into how industry giants like Yahoo! and Criteo reshaped digital advertising and what their legacy is. From there, we went on a
Podcast
In this conversation I sit down with Kieran Delaney, founder and CEO of Flatplan and subject matter expert, to explore the nuances of Apple News and Apple News+. With its vast audience and curated approach, Apple News offers a unique set of opportunities—and challenges—for media brands. We discuss
Podcast
In this episode of Not Just ADZ, I am joined by Mario Diez, CEO of Peer39, a leading contextual intelligence platform. We take a closer look at the shifting dynamics of contextual advertising, brand safety, and brand suitability—and how these shifts are impacting both advertisers and media owners. We
Podcast
In this episode of the "not just ADZ" podcast, I speak to Ana Milicevic, Sparrow Advisers' co-founder. We explore how innovation is transforming sports, media, and advertising. We discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional
Newsletter
The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to (real) accountability is still long and winding. Two: The way most of the industry is tackling the
Podcast
The Coalition for Privacy Compliance in Advertising (CPCA) is developing, together with the UK Information Commissioner's Office (ICO), the first UK GDPR certification scheme for advertising technologies backed by regulators and embedding legal standards. The voluntary scheme will certify specific products rather than entire companies. The certification scheme