Athletes and Sports Orgs as Media Brands

Alessandro De Zanche

Nov 10, 2024 — 1 min read

In this episode of the "not just ADZ" podcast, I speak to Ana Milicevic, Sparrow Advisers' co-founder.

We explore how innovation is transforming sports, media, and advertising. We discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional channels. Of how the rise of generative AI in sports content opens up custom, scalable experiences that engage wider audiences.

We also examine how augmented reality and immersive tech deepen fan loyalty while creating new opportunities for advertisers to reach audiences through personalized interactions.

This episode offers a forward-looking view on the shifting dynamics at the intersection of sports, media, and advertising.

The video of the whole conversation is accessible to all free subscribers.

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